Mortgage Alliance - Shoreline Mortgages, Inc.: The Team

Notable Husband-Wife Work Team

Husband and wife team, Marc and Joanna Mahoney are business partners and mortgage experts, with decades of collective experience serving homeowners throughout Canada’s Atlantic provinces and beyond. Based in St. John’s Newfoundland, the married couple are proud parents of three young children.

With Shoreline Mortgages founded in 2005, their primary goal was to build and establish long-term relationships with clients. They value sincere communication and creative solutions and arecommitted to long-term wealth-building.

Marc and Joanna have been in the top 1% of Mortgage Alliance Brokers in Atlantic Canada for 10 consecutive years. What distinguishes them from other mortgage brokerages is their ability to work as a team, bringing borrowers comprehensive advice, the best rates, and strategic mortgage and financial management.


Meet Marc Mahoney

I attended Memorial University and the General Manager of Mortgage Alliance – Shoreline Mortgages. With over 20 years of customer service experience and 12 years of experience as a mortgage broker, I have focused my practice in Ontario, Nova Scotia, and Newfoundland, and have access to lenders across the country.

I am a licensed financial advisor who provides clients with Lifetime Insurance and Investment Products. I am also the winner of the Mortgage Alliances 2009 Family Care Award. And in 2015/2016, I was the Director for Newfoundland and Labrador of the Mortgage Brokers Association of Atlantic Canada (MBAAC) and a member of the Mortgage Professionals of Canada (MPC).

On a more personal note, I am a family man, a loving husband, and a father to three children. I am an avid scuba diver and enjoy recreational scallop fishing and outdoor sports. In 2014, I participated in the coast-to-coast motorcycle ride. I have always been passionate about giving back. My career and life have centered around customer service and community support. I have volunteered my time, enriching the community and gaining a unique sense of purpose, bettering the world around me. I am a competitive soccer coach and have participated in the MAC Rally for a Cure for many years in support of the Canadian Cancer Society Inc.

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Meet Joanna Gillen Mahoney

I am an Acadia University alumni and a Mortgage Consultant at Shoreline Mortgages. I have 10 years of experience as a Financial Advisor for TD Canada Trust. For over 5 years, I have been working as a mortgage consultant for Shoreline Mortgages and have over 25 years of experience in various customer service roles. I am also a member of the Mortgage Brokers Association of Atlantic Canada.

I am a mother, a beloved wife, and a health fitness enthusiast. I moonlight as a Beachbody fitness coach who focuses on group encouragement for moms with young kids, like myself.

Being a Beachbody coach has helped me to capture the core values of Shoreline Mortgages. I discovered the true power of doing what I love while helping myself and others in my community. I have developed new relationships and have taken on new opportunities that have enriched me. I am motivated by my community and work with each individual on a personal level. I offer support and am committed to getting my clients the solutions they need, whether it be related to health or real estate.

Learn more about Mortgage Alliance - Shoreline Mortgages, Inc.

A Team of Mortgage Brokers Committed to Client Success

Although their passions lie in a variety of areas, Marc and Joanna hold an unwavering commitment to their valued clients. They focus on helping individuals determine their unique needs and find solutions to their financial ambitions.

With access to over 60 lenders across the country, including major banks and private lenders, Joanna and Marc offer clients the very best mortgage options on the market.

The business they do is encapsulated in three values: Choice, Convenience, and Counsel.


Our clients have access to dozens of lenders and more opportunities to find the financial assistance they are seeking.


Located in St. John's, our clients have an accessible, dependable location to compare lenders and have their concerns addressed.


Our clients receive the best advice from independent professionals that work for them.

We are the leading team of brokers––capable of offering valuable guidance, insight, assistance, and determination to achieve a mortgage that best represents your needs.

For more information about our superior mortgage services, don’t hesitate to get in touch with Marc or Joanna via phone or email.

Kind Words from Our Clients:

TerriLynn Colford: Marc was fantastic when my fiancé and I bought our home last month. He answered all of our questions so quickly and he had all the paperwork done well in advance so that there would be no waiting around come closing day. We are so glad we had him help us, we would definitely recommend him. Thank you Marc!

Megan Holwell: Marc is an exceptional Mortgage Broker. In my 6 years as a Realtor I've had the opportunity to work with many Mortgage Brokers and when I finally had the opportunity to work with Marc I was absolutely blown away with his service! He treats my clients like a priority, listens to their needs, is always there if you have a question, and of course he will get you a great rate! I have referred him exclusively to my clients over the past several years because of his exceptional service and have never had a complaint. I would HIGHLY recommend you give him a call!

Julianne Pack: Without Joanna, we would’ve lost out on our current home (someone else made an offer which was accepted, so we had 72 hours to sell our existing home). Not only did she work magic for us to expedite our mortgage process, she actually stepped up to help the purchasers of our old home get their mortgage too! All within a matter of two days (and on a weekend)! We wouldn’t be in this home that we love so much without her! They truly care about their clients! I’d recommend Shoreline Mortgages to anyone! 😊

Maggie Crewe: My husband and I would definitely recommend Marc Mahoney and Shoreline Mortgages to anyone looking for a mortgage. Marc is very charismatic, professional, quick to respond and will definitely find you the absolute best deal possible. With all the stress that comes with buying a home, one can rest a bit easier if fortunate enough to have Marc working with you.

Marc Mahoney

Marc Mahoney

Owner/General Manager

Location: St. John's, NL

Phone: 709-699-5727

Email Marc Apply
Joanna Gillen Mahoney

Joanna Gillen Mahoney

Mortgage Consultant

Location: St. John’s, NL

Phone: 709-699-7454

Fax: 709-753-2122

Email Joanna Apply

Janet Whittle

Senior Mortgage Consultant

Location: Bay Roberts, NL

Phone: 709-764-0548

Email Janet Apply
Patrick Caines

Patrick Caines

Senior Mortgage Consultant

Location: Clarenville, NL

Phone: 709-743-2078

Fax: 709-466-7086

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Terry Janes AMP

Terry Janes AMP

Senior Mortgage Consultant

Location: Deer Lake, NL

Phone: 709-635-7141

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Naomie Adey

Naomie Adey

Senior Mortgage Consultant

Location: Goose Bay, NL

Phone: 709-896-4437

Email Naomie Apply

Vincent Dempsey

Mortgage Consultant

Location: Halifax, NS

Phone: 902-403-6846

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Peggy McLean

Peggy McLean

Mortgage Broker (NB)

Location: Miramichi, NB

Phone: 506-778-9496

Email Peggy Apply